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sylvarSo I'm driving home from Mobile this weekend and I see a billboard for the Ford Fusion. The ad agency, obviously trying to sound technologically advanced, has come up with the following line:
Ford Fusion: Sticks to the road like a positively charged electron.
Umm... what? A positively charged electron?
There's no such thing. Sure, some people will refer to a positron as a positively charged electron, but this is a bad description. A positron is an anti-electron. Made of anti-matter. And we all know what happens when matter meets anti-matter, right? (Hint: BOOM!)
That such a slogan could have made it all the way to a billboard without someone scratching her/his head and saying, "Uh, boss, you realize this makes Ford look like they're dangerously incompetent, right?" disgusts me.
Ford Fusion: Sticks to the road like a positively charged electron.
Umm... what? A positively charged electron?
There's no such thing. Sure, some people will refer to a positron as a positively charged electron, but this is a bad description. A positron is an anti-electron. Made of anti-matter. And we all know what happens when matter meets anti-matter, right? (Hint: BOOM!)
That such a slogan could have made it all the way to a billboard without someone scratching her/his head and saying, "Uh, boss, you realize this makes Ford look like they're dangerously incompetent, right?" disgusts me.
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Date: 2006-02-21 09:38 pm (UTC)