Stephen Colbert interviewing Jabari Asim, author of The N Word: Who Can Say It, Who Shouldn't, and Why:
Colbert: First question. Did you want to name the book The N-Word and they said, "No, you have to call it The N-Word"? Or, did you say, "I want to name this book The N-Word," and they assumed you meant, you know, The N-Word, when in fact you meant The N-Word?
Asim: I think I suggested calling it The N-Word and they thought it was a good idea to play it safe and call it The N-Word.
Colbert: OK. This raises another interesting subject to me, is that the N-word has become so anonymous [sic] with the N-word, uh, is saying the N-word pretty much like saying the N-word? Because, I would never say the N-word, but I don't want somebody to think I'm saying the N-word by saying the N-word. You know what I mean? Because I would never say that word that begins with the letter after M.
link (via Language Log)